Global pop sensation Ellie Goulding is taking a bold step into the wellness space with the launch of her new functional mushroom supplement brand, Everystate. Known for her ethereal vocals and deep ties to the electronic music scene, Goulding is now blending music, mindfulness, and health with her latest venture.
Everystate’s Debut Product: A Cacao and Reishi Mushroom Blend
Everystate’s flagship product is a rich cacao and reishi mushroom powder designed to promote focus, relaxation, and overall mental clarity. The blend is intended to be mixed with hot water or milk, creating a soothing, functional beverage. Available through a monthly subscription starting at £36, the product launch marks Everystate’s entry into the growing market for adaptogenic supplements.
A Growing Trend: Functional Mushrooms in the Spotlight
Functional mushrooms like reishi, lion’s mane, and chaga are experiencing a surge in popularity for their potential cognitive and mood-enhancing benefits. While the UK market is still emerging, the U.S. has already seen the success of similar brands such as MudWtr and Four Sigmatic. Everystate aims to bring this wellness trend to a broader UK audience—with Goulding’s star power helping to generate buzz.
Years in the Making: A Passion Project for Goulding
Goulding announced the brand on social media, revealing that the Everystate team has been developing the concept “for years.” More than just a celebrity endorsement, the singer is a co-founder of the company, alongside wellness expert Gemma Feare and nutrition entrepreneur Jonathan Relph.
“I haven’t actually, surprisingly, got involved with that many things in my career,” Goulding told The Sunday Times. “There hasn’t been anything that’s really been on my level, that’s aligned with me strongly enough for me to really commit to it.”
A Commitment to Authenticity and Holistic Health
In an era where many artists turn to endorsements and brand deals to offset rising tour costs, Goulding is prioritizing authenticity over opportunism. She has also invested her own capital into Everystate, alongside support from VC firm Era.
“For me, this is personal,” she explained. “I’ve been using products like this for a long time. Fans can see through something when it’s not authentic—that’s why I only wanted to do this if it truly felt right.”
Learn More About Everystate
Everystate plans to expand beyond subscriptions into retail locations in the near future. You can learn more or purchase the product directly via the official Everystate website.