In the ever-evolving music industry, one name stands out for her exceptional ability to navigate both the creative and business sides of the music world: Harriet JW. With over 15 years of experience in music management, brand strategy, and artist development, Harriet has earned her place as Music Manager of the Month for April.
A Journey of Artist Development
Harriet JW is known for her unparalleled ability to spot emerging talent and nurture them into household names. Her career has seen her work with some of the most iconic and breakthrough artists in recent years, including Ed Sheeran and Mahalia. Harriet’s artist development expertise helped launch their careers, providing not just management but guidance that shaped their artistic identities.
Her approach goes beyond traditional music management—she specializes in curating long-term careers for artists by building brands that resonate with their fan base. Harriet’s ability to foster genuine connections between artists and audiences has made her a sought-after figure in the industry.
Founder of Secret Sessions
One of Harriet’s most notable contributions to the music industry is her role in founding Secret Sessions. This innovative platform allowed emerging artists to perform intimate showcases in unique locations, providing them with a much-needed opportunity to connect with their audience in a raw, unfiltered way. These sessions were instrumental in propelling up-and-coming talent into the limelight, offering a direct line to a growing and engaged fan base.
Through Secret Sessions, Harriet created a space for artists to showcase their work without the traditional barriers imposed by larger music venues, enabling them to build a dedicated following early in their careers.
Empowering Artists Through Education
Alongside her work in artist management, Harriet has been a strong advocate for empowering musicians with the tools they need to succeed in an increasingly complex industry. As the founder of Creator Business School, she focuses on helping independent artists build their brands and manage their music careers in a way that aligns with their values and long-term vision.
The school offers education on everything from social media strategy to financial planning, helping artists navigate the modern music landscape while staying true to their creative goals.
Bridging the Gap Between Creativity and Business
What sets Harriet JW apart is her ability to bridge the gap between creativity and business. While she values the artistic side of music, she understands the importance of building a sustainable career in the music industry. She provides her artists with the strategic insight and industry connections they need to thrive in a competitive marketplace while allowing them the freedom to explore and grow as creatives.
Her balance of artistic sensibility and business acumen has earned her respect among both industry veterans and the next generation of artists, making her a key player in shaping the future of the music industry.
Conclusion
As Music Manager of the Month for April, Harriet JW exemplifies what it means to be a forward-thinking and artist-first manager in today’s music scene. Her commitment to developing raw talent, her work through Secret Sessions, and her dedication to artist empowerment have made a significant impact on the industry. We can expect to see much more from Harriet as she continues to innovate, inspire, and empower the next wave of musicians.