3LAU Believes Crypto Will Revolutionize the Music Industry by 2025
DJ, producer, and Royal.io founder 3LAU has emerged as one of the strongest advocates for the transformative potential of cryptocurrency in the music industry. In a recent series of posts on X, he outlined how crypto could address deep-rooted inefficiencies in the business, creating a more equitable and transparent system for artists and fans alike.
“There hasn’t been a better time than now to show how crypto can benefit the music industry,” he wrote, calling for a rethink of how artists manage their careers and interact with audiences. For 3LAU, crypto isn’t just about digital currency—it’s about creating new opportunities for collaboration, ownership, and empowerment in a traditionally opaque system.
Crypto as the Solution to Industry Challenges
The music industry has long struggled with issues like hidden fees, delayed payments, and complicated royalty structures, leaving many artists in the dark about their actual earnings. 3LAU believes crypto could solve many of these problems.
Through Royal.io, he has pioneered the concept of music tokenization, where artists can sell shares of their songs to fans using cryptocurrency. This innovative approach allows fans to invest directly in their favorite artists, earning royalties as the songs perform well, while artists maintain greater control over their work.
“The music business is full of inefficiencies,” 3LAU explained. “Crypto gives us a way to start fixing them. It’s not about solving everything at once, but taking meaningful steps toward a better system.”
With crypto, artists can track their earnings in real-time and engage with their audiences in entirely new ways, creating a closer connection between creators and consumers.
A Future Focused on Transparency and Ownership
Despite economic uncertainties and skepticism around cryptocurrency, 3LAU remains optimistic about its role in reshaping the music industry. He envisions a future where artists are no longer at the mercy of opaque systems and intermediaries, instead retaining greater ownership of their creative output.
Crypto, he believes, could also democratize the industry by enabling smaller artists to thrive without relying on traditional labels. Fans, in turn, would play a more active role in supporting the music they love while benefiting financially from their investments.
Looking Ahead to 2025 and Beyond
While crypto’s adoption in the music industry is still in its early stages, 3LAU sees 2025 as a tipping point. By then, he predicts more artists and platforms will embrace the technology, creating a more transparent and fair ecosystem for all.
“There’s so much potential for crypto to bring equity and empowerment to the industry,” he said. “Artists deserve to be at the center of the music economy, and crypto can make that happen.”
With his work at Royal.io and his advocacy for crypto’s potential, 3LAU is leading the charge toward a music industry that prioritizes artists, transparency, and innovation. As the technology evolves, his vision may soon become reality, paving the way for a new era in music.