Tomorrowland, one of the world’s most iconic electronic music festivals, is officially coming to Thailand—and the economic impact is set to be massive. According to The Business Times, the Thai government expects the event to generate $360 million for the national economy over the next five years.
The Thai cabinet has already approved a budget of two billion baht (approximately $61 million) to bring the festival to Wisdom Valley, a brand-new event site near Pattaya. The debut edition will take place in 2026, with annual events scheduled through 2031.
A Global Festival Expanding to Asia
Tomorrowland has become a cultural phenomenon in Belgium, drawing more than 400,000 attendees each summer with its immersive stage designs and world-class DJ performances. The Thai edition is projected to attract nearly one million festivalgoers over five years, with about 50,000 visitors expected in its first year alone.
Ticket sales are forecasted to generate $154 million, making up around 40% of the projected economic contribution. In addition to direct revenue, the influx of international visitors is expected to benefit Thailand’s hotels, restaurants, airlines, and tourism-related businesses.
Thailand’s Push for Tourism Growth
Tourism makes up roughly 12% of Thailand’s GDP, and the government is increasingly investing in high-profile international events to attract high-spending visitors. Earlier this year, EDC expanded to Phuket, while Bangkok recently hosted the Summer Sonic festival. Looking ahead, the capital city is even preparing to host a Formula 1 street race as early as 2028, according to ESPN.
Tomorrowland’s arrival signals Thailand’s ambition to become a global hub for major festivals and live events, blending music, culture, and tourism into one powerful economic driver.