Spotify has signed a fresh agreement with Warner Music Group (WMG), fueling speculation that the streaming giant could soon introduce new paid subscription tiers. The company claims this deal will “shape the future of audio-visual streaming.”
Possible New “Deluxe” Subscription Tier
The Verge reports that Spotify may be planning a “deluxe tier” with expanded access to audio-visual content. This speculation stems from a similar agreement Spotify made with Universal Music Group (UMG) last month, which referenced a “Super Premium” subscription model.
Spotify’s latest deal with WMG covers both recorded music and publishing. It also includes a “direct licensing model” with Warner Chappell Music, WMG’s global publishing division.
Spotify’s Commitment to Innovation
Spotify CEO Daniel Ek emphasized the company’s focus on innovation, stating, “For Spotify, 2025 is a year of accelerated execution, and our partners at Warner Music Group share our commitment to rapid innovation and sustained investment in our leading music offerings.”
He added, “Together, we’re pushing the boundaries of what’s possible for audiences worldwide—making paid music subscriptions more appealing while supporting artists and songwriters alike.”
Previous Subscription Plans and Industry Reactions
Spotify previously hinted at a more expensive “deluxe” plan featuring HiFi audio and enhanced audiobook access in 2023. However, this “Supremium” subscription never materialized.
Despite some skepticism, Spotify continues to thrive. According to Music Business Worldwide, Daniel Ek sold nearly $100 million in company stock at the end of last year.
Not everyone is pleased with Spotify’s business model. Iconic musician Björk, who has released music under WMG-owned Elektra Records, recently criticized the platform, calling it “probably the worst thing that has happened to musicians.”