For the April edition of Techno House CDA, we are pleased to name Avalon Emerson’s “On It Goes” as our Track of the Month. This deeply textured and emotionally resonant release marks a new chapter for the acclaimed producer, introducing her alias Perpetual Emotion Machine and signaling a return to her club-oriented roots—this time with even greater emotional depth and sonic sophistication.
A Compelling Rework of a Classic
“On It Goes” is a reinterpretation of Storm Queen’s 2012 house classic “It Goes On”, but Emerson reshapes it entirely through her distinct lens. The result is a modern, elegant fusion of melodic house and subtle pop elements, built around lush synths, atmospheric layers, and finely tuned vocal processing. The track is simultaneously danceable and introspective—a rare balance that demonstrates Emerson’s refined artistic maturity.
With its understated groove and warm, analog textures, “On It Goes” has already gained attention from tastemakers across the electronic scene, steadily appearing in curated DJ sets and editorial playlists across platforms.
Avalon Emerson: A Singular Voice in Contemporary Electronic Music
Born in Arizona and now based in Berlin, Avalon Emerson has built an international reputation as a producer, DJ, and curator known for blurring genre boundaries. Her earlier releases on labels like Spectral Sound and AD 93, along with her critically acclaimed 2023 album & the Charm, have showcased her ability to merge club dynamics with emotionally charged songwriting.
With the launch of her new alias, Perpetual Emotion Machine, Emerson has stated her intent to explore the more euphoric, rhythm-driven side of her creative vision. “On It Goes” is the first expression of that intention, and it offers both continuity and innovation—retaining the thoughtful production she is known for, while embracing a more direct, dancefloor-friendly aesthetic.
An Emotional and Club-Ready Experience
This release stands out not only for its production quality but also for its purpose. It reconnects Emerson to the club culture that shaped her early career, while reflecting the personal and artistic evolution she has undergone in recent years. “On It Goes” is built for intimate dancefloors, late-night journeys, and listeners who value emotional nuance in electronic music.
The vocal refrain, looping with subtle variations, invites listeners into a meditative groove, while the track’s pacing and harmonic layering create an immersive listening experience. Whether in a mix or on its own, this is a piece that commands attention without demanding it.
Where to Listen
“On It Goes” is available now on all major streaming platforms and has been released under the Perpetual Emotion Machine moniker.
Conclusion
With “On It Goes”, Avalon Emerson once again proves herself to be one of the most forward-thinking and emotionally aware artists in electronic music today. The track exemplifies how house and techno can still offer moments of vulnerability and introspection without sacrificing energy or momentum. For these reasons, it earns its rightful place as Techno House CDA’s Track of the Month for April 2025.